1st Cohort starts Mon March 23

Product Manager →
AI-Native Product Builder

You're too busy managing backlogs, Jira tickets, and stakeholder reviews to notice what's happening. The product role is being rewritten — and the builders are taking over.

This cohort is for the senior PMs who refuse to get left behind.

Read: How the PM role is becoming a Product Builder role →
Apply Now
Free for Cohort 1 · US-based senior product leaders · 4 weeks · Ship a real product
About the Instructor
Elizabeth Ferrao
Elizabeth Ferrao is a senior product leader with 10+ years building products at Time Inc, American Express, and C Spire. She's taught PM at General Assembly, mentored 80+ people into product roles with an 80% placement rate, co-founded Women Who Code NYC (now 18,000 members), and shipped 3 startup-in-enterprise products. She's been in the room for every major platform shift of the last decade — and she's not about to sit out this one.
✉ Email Elizabeth
80+
PMs mentored
80%
Placement rate
18K+
WWC NYC members
3
Startup-in-enterprise
What This Is

Not a 101 class. Built for people who've already shipped.

Who This Is For
Senior Product Leaders and above. 8+ years in product. You've shipped real products at real companies, managed roadmaps under pressure, and know what tradeoffs actually feel like.
What This Is
A 1-month cohort. 8 classes. Twice a week, 90 minutes each. You build a mini-project every class and graduate with 1–2 deployed, production-ready products in your portfolio.
Prerequisite
You've already vibecoded before. You've built something — anything — with AI tools. This is NOT a 101 class. We pick up exactly where every intro course leaves off.
Why This Exists Now

Specialty PM roles are being collapsed. Here's the data.

Right now, thousands of senior PMs are grinding through sprint planning, stakeholder decks, and Jira grooming — while a smaller group is quietly building full products with AI, alone, in a weekend. The era of 6 specialty PM roles on one product team is ending. Companies are collapsing growth PM, data PM, platform PM, and technical PM into a single role — one that can build, evaluate, and ship alongside AI. The generalist is back, but the bar is radically higher. And every month you wait is a month of ground you're giving up.

[ Add screenshot: LinkedIn CPO post on specialty role consolidation ]
Tomer Cohen, CPO at LinkedIn On the collapse of specialty PM roles and what replaces them
[ Add screenshot: Lenny's Podcast on PM specialty roles ]
Lenny's Podcast The number of specialty roles and what's being collapsed into one
5
Five capabilities are replacing every specialty title. Vision, empathy, communication, creativity, and judgment — the skills the LinkedIn CPO says he's "working really hard to automate" and keeps failing. These are yours to own.

The 5 skills that survive every platform shift

AI is getting very good at writing code, generating copy, running analyses, and producing drafts. What it cannot do is decide what matters, understand what users actually feel, or know when something is subtly wrong. Those are judgment calls — and they're yours.

Senior leaders across product, design, and engineering are converging on the same 5 capabilities as the durable core of the role. This course is built around all five. Every class, every mini-project, every tool you learn is in service of one of them — not the other way around.

The five most important skills for full stack builders are: vision, empathy, communication, creativity, and judgment. Everything else? "I'm working really hard to automate it."
— Tomer Cohen, CPO at LinkedIn
Vision
Deciding what to build, for whom, and why it matters — before a single line of code is written
Empathy
Understanding users deeply enough that you can tell when AI-generated output misses the point
Communication
Translating between what users need, what the business wants, and what's technically possible
Creativity
Finding the non-obvious framing, the unexpected solution, the angle nobody else saw
Judgment
Knowing when output is subtly wrong — the skill that makes you the irreplaceable evaluator in the loop
What You'll Use

The builder's toolkit

Core
Cursor · Claude / Claude Code · Lovable
Build
Taskmaster · Supabase · Git worktrees
Connect
MCP servers · Claude Code plugins
Orchestrate
Intent / Conductor · Adversarial multi-model testing
Design
Figma Make · Component libraries · .cursorrules
Ship
Vercel · Sentry · Posthog
Knowledge
Supabase pgvector (RAG)
How You'll Learn

8 mini-projects. Your real project. All 5 skills.

The tool stack feels like it changes every month — because it does. What doesn't change are the 5 skills that make you exceptional as a product builder: vision, empathy, communication, creativity, and judgment. This curriculum hammers those skills over and over, using tools as the vehicle. When the tools change (and they will), your foundation travels with you.

8 classes · 8 projects

Class Mini-Projects

Every class has one self-contained project you build together with the cohort. Each one pairs a human skill with a tool category — so you learn why and how in the same session.

Vision + Scoping — AI-powered PRD generator
Empathy + Research — User research synthesizer
Communication + Docs — Technical spec assistant
Judgment + Evals — Adversarial test harness
Creativity + Design — AI component library
Orchestration — Multi-agent workflow
Shipping + Observability — Deploy with monitoring
Demo Day — Present your personal project
runs all 4 weeks

Your Personal Project

From Day 1, you're also building 1–2 products of your own choosing. Each class teaches you something you apply directly to your real project that week — so you graduate with something shipped.

Week 1–2: Scope + ArchitectureDefine what you're building, who it's for, and how it's structured.
Week 2–3: Core Features + IntegrationsMCP servers, authentication, data layer, AI agents.
Week 3–4: Advanced CapabilitiesRAG, adversarial testing, multi-model orchestration.
Demo Day: Ship ItPresent a live, deployed product. Portfolio proof you can build — not just manage.
Tools are the vehicle, not the destination. We're using Cursor, Claude Code, and Supabase because they're the best tools right now — not because they'll be the best tools forever. The goal is for you to understand AI-native building deeply enough that when the stack changes, you adapt in days, not months.
Cohort 1 Schedule

4 weeks. 8 classes. 1 hackathon.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
March
16
17
18
19
20
21
22
23
Class 1
24
25
Class 2
26
27
28
29
30
Class 3
31
April
1
Class 4
2
3
4
5
6
Class 5
7
8
Class 6
9
10
11
Hackathon
12
13
Class 7
14
15
Demo Day
16
17
18
19

All classes 90 min · Mon & Wed · Times TBD based on cohort

Hey — I'm Elizabeth.

I've spent 10+ years building products at Time Inc, American Express, and C Spire. I've taught PM at General Assembly and mentored 80+ people into product roles. I co-founded Women Who Code NYC and grew it to 18,000 members.

And right now, I'm watching the role I've built my career around get restructured in real time.

Here's the thing though — we've been here before. We're the people who shipped platforms, built mobile apps, launched products that made millions. We adapted from waterfall to agile, from desktop to mobile, from on-prem to cloud. We're senior folks with real battle scars. We know how to learn.

But this shift is different. It's faster. And it's lonelier. Everyone's talking about AI tools but nobody's sitting next to you showing you how they actually work.

The tools are new. The evaluation skill is not. You've spent 8+ years knowing what good looks like — that judgment is your superpower. This course teaches you to encode it into the systems you build.

So let's grab the bull by the horns.

The intent of this course is simple: find your community. Find the people who want to grow with you. Learn the tools together. Ship something real. And walk out of 4 weeks knowing you can do this — because you just did.

FAQ

Quick answers

Who is this for?
Senior product leaders (8+ years) based in the US who've shipped real products and want to learn the AI builder tools. You should already be able to vibe-code a basic prototype — this course starts where "intro to AI tools" courses end.
Is this really free?
Yes! In the spirit of collaborative gain — these are the tools and fundamentals we'll be using for the next 3–5 years. It's really important to me to find sustainable models to upskill without putting the burden on us, the ones whose jobs are shifting from underneath us. No hidden upsell, no pitch at the end.
What's the time commitment?
8 classes (90 min each, Mon & Wed) + 1 Saturday hackathon (9am–1pm EST) + homework on your own project between classes. Expect ~6–8 hours per week total.
What do I need before starting?
Basic experience with vibecoding and AI tools — we're not building our first website here, we're building advanced systems. You should also have accounts for Cursor Pro, Claude Pro, GitHub, Supabase, and Vercel, and Claude Code CLI installed. I'll send detailed setup instructions before we start.
What will I have by the end?
A deployed product with real architecture, MCP integrations, AI agents, and production monitoring — plus at least 2 advanced concepts (RAG, adversarial testing, multi-agent orchestration, etc.). And a portfolio that proves you can build, not just manage.
How is each class structured?
20 min theory (what you do now → the human skill → the shift), 25 min building a mini-project together as a class, 35 min applying it to your own project, 10 min show & evaluate. Each class has 1 mini-project we do together, and you'll complete 1–2 bigger projects over the span of the course.
What if I miss a class?
We have a max 2 classes missed policy. Each class has a self-contained mini-project so you can catch up, but this course works best when everyone shows up and treats it like a priority.

Ready to build?

Free. Four weeks. One shipped product. For senior product leaders ready to level up.

Apply Now →